Services.
Developing creative ideas in response to the brief, exploring different ways the concept could come to life. Always considering the bigger picture for the brand, whether that’s a new collection, evolving visual identity, website, audience or wider brand ambition.
Working collaboratively with the client, responding to feedback and refining the thinking to find the right creative direction and develop it into a clear and distinctive visual world
Creative Concepts.
Working closely with production teams to shape the creative ahead of the shoot , from casting and locations to set, styling and overall visual approach. Creating detailed shoot plans and clear creative direction to ensure everyone is aligned on the vision before shoot day.
Pre-Production.
Recommending creative talent tailored to each project, from photographers and directors to casting, styling, hair and make-up or working with a brand’s existing team. Drawing on an ever-evolving network of established and emerging talent to suggest the right creative mix for each brief.
Once the team is in place, working closely and collaboratively to create a shared vision, bringing the concept to life and directing the creative on set
Art Direction.
Post Production.
Overseeing the creative through post-production, from selects and edits through to retouching, grading and final delivery. Ensuring the original idea and brand aesthetic remain consistent across stills and motion.
Concepting, planning and storyboarding motion with the final platform in mind, from campaign films to social first content. Working closely with directors, DOPs and motion teams to bring the idea to life, ensuring a consistent visual thread across stills and motion.
Motion & Social.
A fresh creative perspective for brands, in-house teams and creative agencies.
Working on an ad hoc or project basis, I offer an experienced outside eye across brand imagery, campaigns and visual communications, helping to develop ideas, bring a fresh perspective and create greater consistency across different creative touch points.
This might include visual brand direction, campaign development, creative reviews, retail and window concepts, content direction or simply an extra creative voice when you need one.